Like many other web designers, I began laying out web pages using graphical tools and discovered the wonders of tables for layout without anyone telling me to use them. Since browser support for CSS Is better than it used to be, and tables cause problems, CSS offers you a benefit you may not have thought about before, the benefit of better SEO.
I want to say right away that quality content should be your highest priority, not SEO tricks. The advice given here will help you get better search engine results because the key to real SEO begins with good page structure and organizing your content . By understanding how search engines "see" your pages, you can build better page structure.
Search engines use what is called "top down" logic in looking at web pages. They look at your code, not the visual display that users see. Human eyes are drawn to the page content right away, even when there are other things on the page. Search engine robots do not see things the same way, but, they are logical and predictable once you understand them.
You have most likely seen search engine results that do not make sense because some obscure content gets displayed instead of the actual content of the page. I will illustrate top down logic so you can understand how to make CSS work for you.
In the mind of a search engine, the gist of your web page is determined first by what content is at the top of the page. If you start with certain words, they appear often throughout the page, and then again at the bottom so it is essentially your closing point, that, in the automated brains of a search engine is what your page is about.
Your well trained eyeballs will probably look for a title, then read the content; so to you, this is the top down logic of the page. Read your HTML code from the top down. You may be surprised how far you have to scroll before you get to the real content, and, how much other "content" a search engine will see first. If you use tables for layout, the top down logic of your code looks like it has the legs cut off and the place settings are on the floor.
Using CSS, you can organize your code so the search engines see your real content first regardless of where it appears on the page.
I want to say right away that quality content should be your highest priority, not SEO tricks. The advice given here will help you get better search engine results because the key to real SEO begins with good page structure and organizing your content . By understanding how search engines "see" your pages, you can build better page structure.
Search engines use what is called "top down" logic in looking at web pages. They look at your code, not the visual display that users see. Human eyes are drawn to the page content right away, even when there are other things on the page. Search engine robots do not see things the same way, but, they are logical and predictable once you understand them.
You have most likely seen search engine results that do not make sense because some obscure content gets displayed instead of the actual content of the page. I will illustrate top down logic so you can understand how to make CSS work for you.
In the mind of a search engine, the gist of your web page is determined first by what content is at the top of the page. If you start with certain words, they appear often throughout the page, and then again at the bottom so it is essentially your closing point, that, in the automated brains of a search engine is what your page is about.
Your well trained eyeballs will probably look for a title, then read the content; so to you, this is the top down logic of the page. Read your HTML code from the top down. You may be surprised how far you have to scroll before you get to the real content, and, how much other "content" a search engine will see first. If you use tables for layout, the top down logic of your code looks like it has the legs cut off and the place settings are on the floor.
Using CSS, you can organize your code so the search engines see your real content first regardless of where it appears on the page.